Design Philosophy
This website was designed as the home page for Joslin Diabetes Center in Dubai. The aim is to introduce the Joslin clinic, and act as an agent and guide to more detailed diabetes knowledge sharing. The site itself is deliberately minimalistic in content with essential content areas only. These areas are:

1.	Patients interacting in a clinical context
2.	The physical location
3.	Clinic services and staff
4.	Key stakeholder branding and logo recognition

The overarching design philosophy is one of freshness and elegant simplicity.

The Story
The story starts from the bottom right of the page.

The blue band - represents Dubai creek separating old Dubai from new Dubai.

Old Dubai - old Dubai is represented by a boy amidst the sands flying a kite. The boy represents youth and a recognition that today's youth are potentially tomorrow's leaders and tomorrow's diabetics. The sands represent the birth place and strong simple foundations that old Dubai is founded on. The kite is tethered on a string reaching across the river towards new Dubai. This represents a move towards a new way of doing things, a new horizon, a new way of managing diabetes.

New Dubai - the top right of the page features rotating images of people in clinical situations. The rotation represents a freshness, and the fact that Joslin is all about people. The bottom left has a static image of the clinic grounding the physcial presence of the site. The top Left has a brief mission statement and service description. Simplicity is enhanced by having narrative text only in the top half and upper left part of the page.

Logos - the bottom right under old Dubai has the DHA as one organisation. The Joslin Diabetes Center logo is on the bottom left, under the new Dubai area. This also represents a new way of doing diabetes from right to left. The DCI tag is directly across the blue river band, and represents a bridge between old and new Dubai - an information bridge.